5 Reasons Every Business Owner Should Write a Book

Posted on Posted in Authorship, blog, reputation marketing

authorship coaching | how to write a bookEvery business owner should write a book.

Yes, even if you are a plumber, beautician, or dancer, YOU should write a book! Here are several reasons why:

1.You can charge more money.

Let’s think about this for a moment. If you needed a plumber to install your new jet-tub, which of the following plumbers would you hire? The one who wrote the book about jet-tub installation, or the other one? Which plumber do you think would charge more? Authors are considered experts on their subject, and experts get to charge more for their services.

2.It offers residual income.

You can’t always count on the ability to make a living. People get sick, break bones and all sorts of things. A book could be another form of income while you are vacationing or out of commission. Without marketing, you probably won’t be able to retire, but it certainly a nice additional income.

3.It can increase your current business.

Even if you just give your book away, you will become the person who knows about your industry and every time someone puts your book on the shelf, they are advertising you and your business!

4.It can open doors to speaking events.

People don’t even need to have read your book. If you are an author, people want to meet hear from you. When you speak, you are seen as an authority on your topic and you get more customers. Speaking includes being in front of crowds, on television but also on the radio!

5. It is good for reputation management.

As a business owner, you need to ever be mindful of your reputation. People will “Google” your business name and your personal name before they do business with you. Being proactive is the best way to “manage” your business’s reputation. Your authorship page and sometimes your book’s sales page will show up on the first page of Google. That’s better than your latest divorce proceedings.

Are you ready to get your book written? Give us a call for a no-cost consultation or take our free Crash Course by clicking here.

Have you written a book? If so post a link to it below. If not, tell what’s stopping you!

How far would your business get if you marketed it for 10 minutes every day? Join the Marketing Momentum Challenge today

3 thoughts on “5 Reasons Every Business Owner Should Write a Book

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  2. I couldn’t agree more, Brenda! There is nothing better for creating the impression of expertise than having a book with your name on it – and not just an eBook either – a physical book carries so much more weight – both literally and figuratively – and is so much easier and cheaper to do nowadays than it once was. It is certainly on my to-do list for this year!

    1. Yes, a physical book is a great big sized business card! By making the best sellers first..we can put “best selling author” on the cover of the physical book:)

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