You do not want to be featured on this page
I can’t help myself. I see blaring mistakes in traffic and I must take a photo. Initially I took the photo as a reminder to contact the business owner and let them know about their mistake, but I have found they don’t really want to discuss it. Below are the ones I posted to Facebook instead..
Mistake #1 Not Branding yourself in your email address. Hotmail, Yahoo and even Google are not paying your to advertise them, are they?
Mistake #2 Not Proof Reading Your Advertising
How many people had to see this truck before this was complete? You can see by the comments it can start a conversation but not one that creates business for the truck owner!
Mistake #3 Being Too Generic
The first step in any advertising is to focus on one audience member. That’s right, concentrate on one individual person. Too many people try to talk to a group of people and that ends up watering down their message. No one can relate to it because it is generic and blah.
Instead, decide who you want to reach (try your favorite customer) and speak directly to them. Your content will pack more punch and inspire more of your ideal clients to take action.