Most small business owners are warming up to the idea that the use of social media to market their business is as much a requirement as a sign on the building. What they might not think about is how important it is to use their own photo for their profile photo.
People like to do business with people they know, like, and trust. So in that way, it is a way to “date” your customer.If these photos were on a dating site, which one would you trust more? My guess is that it wouldn’t be the top one because the photo is too dark. The cartoon is kind of cute, but you can’t make a connection with it. The blank photos pretty much get glanced over but the one one the bottom could be the winner!
It is really tough to make a connection with someone’s cat, a cartoon character, or a logo. This is why I always suggest you use an actual human being in your company’s profile photo.
2 thoughts on “Why You Should Use Your Real Photo On Your Profile Page”
You are so right. I guess I will update my profile pic real soon!
I totally agree with you. I didn’t know anything about social marketing – I mean NOTHING – until a few short months ago. I wrote my memoir and my publisher told me to start marketing it on the internet. So, I was pole vaulted into learning everything I needed to know in a very short period of time and then realized the more I learned the more there was to learn! However, one thing they told me was to NOT use my own photo but a photo of my book. Within a month or so, I realized how wrong they were. People want relationship — not a picture of what you are selling. I have been in sales my whole life and it is all about relationship. Trust sells. Thank you